Listed here are my ideas on that which we can study on the 2 dating apps.
Whenever Grindr began it reverse engineered the dating experience, aimed at the gay community – teams of Grindr men would show up at Gay Bars and assist dudes install the app. Quickly users had been seeing other dudes they could have now been too afraid to approach in individual, open to content, close to their phone. It absolutely was easy, direct, and quick to install. Tinder did one thing comparable, following suit of Twitter, they’d get from sorority to sorority getting girls to register at that moment. From then on they might reach Frat homes doing the same task. Dudes would install, see good searching girls and Tinder blasted down.
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